TWC Kids
Project: TWC Kids App
Design and app that young kids will love, and parents will know is safe
Deliverables
Concept, Strategy, Design, Branding
TWC Kids is a lab project that I designed exploring how an app built for kids might work, look, and feel. The premise is that content is pushed forward by eliminating any non-essential data that a child may not need. The idea is drive them as quickly to the viewing experience as I could while maintaining a sense of presentation and branding that the company might be interested in. I also took the opportunity to explore a new branding that might appeal to young children, rather than to use the known branding used across the Time Warners products today. The movement was as essential as the presentation. Literally every element in the app moves constantly. Sometimes so subtly that one might not be able to see it, but enough that a sense of energy and vitality of a child is still felt
